Banner Advertising

Target your banner advertising and grow your business with a customized banner ad. We offer 34 different category advertising sections that are perfect for your products and services. Whether you're a mom and pop store, working from home, or a large corporation, we're happy to help create an ad schedule that's the most successful for you.

Banner advertising on Ziot is very affordable. You can choose from 4 different size banner ads depending on your budget and they start as low as $20 per month. We offer monthly, 6 month, and yearly packages.

What is a Banner Ad?

A banner ad is simply a special sort of hypertext link. A bit of HTML code instructs a Web server to bring up a particular Web page when a user clicks on a certain piece of text. Banner ads are essentially the same thing, except that instead of text, the link is displayed as a box containing graphics (usually with textual elements) and sometimes animation. A banner ad is similar to an ad you would see in a newspaper or magazine, but it has the ability to bring a potential customer directly to the advertiser's web site. Another thing that makes a banner ad different is its dynamic capability. Like a magazine ad it stays in one place on a page but it can present multiple images, include animation, and change appearance in many different ways.

Are there different types or sizes of Banner Ads?

Banner ads come in a variety of shapes and sizes just as you find in a magazine. The Internet Advertising Bureau (IAB) specifies eight different banner sizes, according to pixel dimensions. A pixel is the smallest unit of color used to make up images on a computer or television screen. Ziot offers four of these standard sizes. The sizes for our banner advertising are:

120 x 90 Rectangular Button

120 x 240 Vertical Banner
Ziot also offers: 120 x 600 Vertical Tower Banner

468 x 60 Full Banner

The full banner (468 x 60) is the most popular, but the other sizes are seen all over the web. As you've probably noticed while surfing the Web, actual graphic content varies considerably among banner ads. The simplest banner ads has only one static GIF or JPEG image which is linked to the advertiser's home page. More common banner ad is the GIF-animated banner ad, which displays several different images in succession, sometimes to create the effect of animated motion. Then there are rich media banner ads which use audio, video, or Java and Shockwave programming.

What is the Banner Advertising Objective?

The advertiser hopes a banner ad will do one of two things:

1. A visitor who comes to Ziot will click on the banner ad and go to the advertiser's web site. In this case the banner ad has brought a visitor to the advertiser’s home page that they would not have had otherwise. The banner ad is a real success if the visitor not only comes to the site but also buys something.

2. This second effect of advertising is known as branding. We've all experienced the effects of branding. For example, you see ads on television for Brand X Toilet Bowl Cleaner on a regular basis. The ads don't seem to affect you – it doesn’t make you jump up from your couch to go buy toilet bowl cleaner -- but sometime in the future, when you're at the store shopping for toilet bowl cleaner, they may affect the decision you make. If the other toilet bowl cleaners don’t strike your fancy, you'll probably choose the one you're most familiar with, Brand X, even if you're only familiar with it because of advertising.

There are other ways advertisers can measure the success of their banner ad. Advertisers look at:

1. Clicks/Click-throughs: the number of visitors who click on the banner ad linking to the advertiser's web site. Publisher sites often sell banner ad space on a cost-per-click (CPC) basis. (Ziot does not…we charge per month)

2. Page views/impressions: the number of times a particular web page has been requested from the server. This indicates the number of visitors who could have seen the banner ad. Although they don't measure the effectiveness of a branding campaign, they do measure how many visitors were exposed to it.

3. Click-through rate (CTR): the ratio of page views to clicks. It is expressed as the percentage of total visitors to a particular page who actually clicked on the banner ad.

4. Cost per sale: the measure of how much advertising money is spent on making one sale. Advertisers use different means to calculate this, depending on the ad, the product, or service. Many advertisers keep track of visitor activity using Internet cookies. This technology allows the site to combine shopping history with information about how the visitor originally came to the site.

Who can make my Banner Ad?

Ziot can!

Why You Should Choose Banner Advertising with Ziot?

• Because Ziot is Awesome
• It’s Affordable
• Your ad will be seen Nationally
• We are New and Growing
• More hits by the Day
• You can target your banner advertising by choosing from one of our 34 categories to match your product or service
• And Did we mention Ziot is Awesome?!

What Makes a Banner Ad Effective?

Nothing is set in concrete on what makes a good banner ad. A lot of successful banner ads are the result of extensive trial and error experimentation: A web site puts a banner ad up and monitors the response it gets. If that doesn't work, the site tries something else. There are a few qualities that generally make for more effective banner ads in many situations. If you are planning to have a banner ad campaign, you should keep these suggestions in mind:

• Post banner ads on pages with related web content
• Advertise a particular product or service in your banner…not just your site
• If you do advertise a particular product or service, link the banner ad to that part of your web site
• Put banner ads at the top of the page
• Use simple messages
• Use animated ads rather than static ones
• Your graphic content should pique visitor curiosity
• Keep banner ad size small so it doesn’t take too long to load

For more information on Ziot’s banner advertising, click here.